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How to pay google to promote your website?

How to pay google to promote your website?

Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

google

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads (previously known as Google AdWords), which maintains an average cost-per-click (CPC) of $1 to $2 for the Google Search Network and less than $1 for the Google Display Network.


Can I pay Google to promote my website?


Google Ads gives you control over your advertising budget. Set a monthly budget limit, and never exceed it. Plus, you can stop or adjust your spending at any time.

Google Ads determines costs:


The following factors determine the cost of Google Ads:

  • quality score
  • Ad Rank
  • Campaign and ad settings, such as budget, bid, keywords, and targeting
  • Industry
  • google ad network
  • PPC Equipment and Services


How does Google Ads pricing work?


Google Ad Auctions uses your Quality Score (which considers your ad’s relevance, landing page and past performance) and your bid to generate your Ad Rank. Your Ad Rank determines the placement of your ad and the cost-per-click of the ad. Depending on Google Ads pricing or how much Google charges directly to your company some additional terms include:
Average daily budget: The average daily amount per ad campaign you’re willing to spend over 30.4 days, which is the average number of days in a month.
Daily spending limit: The maximum amount Google will bill you per day for an ad campaign.
Monthly Spending Limit: The maximum amount Google will bill you monthly for a campaign.
Presentation cost: The cost of clicks or impressions of an advertising campaign.
Billed cost: The cost billed to you for a click or impression of an ad campaign.
You have extreme control over how much and when you spend, and you can increase or decrease your ad spend in real time as you see fit. So the pricing flexibility of Google Ads is one of its biggest advantages.


How to increase site traffic & Google Ads leads?


To increase site traffic through quality Google Ads leads.

  • Perfect your landing page
  • Enhance your campaign

1. Perfect Your Landing Page:


The design and content of your site matter. A landing page is the first page on your website that visitors see after clicking your ad. If you’re running a lead-generating campaign, it will provide them with the opportunity to take the action they want.

load time:
When a customer clicks on an ad, a faster loading page provides a better experience.

credit:
In addition to having a clean, professional-quality site, make it easy to find your contact and business information.

simple form:
Keep your forms simple and easy to use. If you request too much information, people may panic or get annoyed and stop completing the form.

2. Grow Your Campaign:


The number one way to increase site traffic is to make sure more people are finding your site in searches. Below are steps that can help you improve your campaigns and increase the Google Ads leads they generate
Use long tail keywords:

There are two types of keywords: short tail and long tail. Short-tail keywords are broad and common, and they have a high average monthly search volume. Long-tail keywords have three or more words and are much more specific (for example, “Atlantic bluepoint oysters”).

Use Smart Bidding:
Google Ads smart bidding uses historical information about your campaign to automatically focus your advertising and bidding that generates more leads. You still pay per click, but you no longer need to manually adjust your bids to reach your goals.

Remove underperforming keywords:
If a keyword is driving a lot of traffic to your site, but you’re also seeing a high bounce rate (when someone clicks on your page and leaves immediately), that keyword may be more relevant than you think. Don’t be Don’t pay for potentially wasted clicks.

Increase successful keywords:

If you see keywords in your campaign that are driving traffic and conversions, consider expanding the way you use them. These changes will allow your ad to appear for more searches, which can increase site traffic. If you change to broad match, keep in mind which phrases get clicks. You may need to update your negative keyword matches to balance the irrelevant phrases you’re showing for.